Start a Consulting Business
Identify Your Services and Target Market
First, we select a specific market, industry and target list of companies that would be ideal for your consulting practice. After defining your target niche, we narrow the market focus and identify the services that you provide along with your value proposition and elevator pitch for these services. By developing compelling narratives, we prepare you to articulate your value proposition to the C-suite team that needs to see you as a competitive service provider.
Develop Your Brand
These days, your communication strategy is critical to professional branding and can greatly influence the client choice. A strong and reputable Brand will impress more potential clients and open more doors. We develop a Brand that distinguishes you from the competition and improves your competitive edge. We arrange a show-case of your credentials and build out your portfolio with depth from compelling case studies. We define your unique value and uncover the one thing that you deliver that the market wants. We list your performance claims, pinpoint the problem-solution that you solve and discover how your Brand closes the deal.
Marketing Positioning
The single most important skill to building a consulting practice is the ability to market your skills to diverse stakeholders at all levels. By developing stories of your successes to prove excellence and preparing a strong description of your products and services, your position in the market is stronger. We give you the experience in articulating the financial value of you, working with opportunity costs, various closing approaches and strategies to secure C-Suite buy-in. Practice framing the issues & learn tips for handling objections and negotiations, using different communication models.
Join C-suite Conversation
Membership is power. Become a respected member of a C-suite network in your company and get access to access to executives who can open doors. Learn the formula for networking that enables you to finesse the conversation and tap into the hidden process for contracting your services. Identify specific C-level executives to contact, along with critical issues for discussion.
Secure The Contract
Create your value proposition, elevator pitch and success stories. Secure endorsements from the executive team by developing compelling issue formulation that sets you apart from the average professional. By formulating and articulating the issues that C-suites are facing, you create a level playing field and set up a peer relationship. Develop your Consulting Sales Strategy around issue positioning, horse trading and success stories. Learn how to market your successes and position your issues. Get “buy-in” from senior executives by using latest communication tools. Find out why “shared values” closes the deal.
