Create Your Brand
These days, a professional presence or brand is critical to career advancement. A strong image and brand will open many doors. A strong brand presents an impressive show-case of your credentials, adds depth to your candidacy and conveys a compelling business case to prospective employers.
Is your brand recognizable?
A great brand will:
- Make you stand out from the crowd
- Identify your unique value in the marketplace
- Highlight your performance claims
- Pinpoint the solution that you provide to potential employers
Much like a corporate brand, your personal brand is 1-2 sentences answering what you are the best at (value), who you serve (audience) and how you do it better than others (unique value). It sums up your unique promise of value. Your personal brand statement belongs to you and you alone. It highlights the best of where you’ve been in your career and focuses on where you are going.
How about it? Do you have a personal brand statement? If not, let’s have a quick conversation to get you started. We can explore the direction your career is going in—and the direction you’d like it to go in. Here’s a link to my calendar: www.timetrade.com/book/YQTYC
Julie Kramer
Executive Transition Coach
510-526-6723
Julie@roadspring.com
